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Today, when most people hear the word ‘tablet,’ they immediately think ‘iPad.’ In fact, Apple has held such a dominate position for so long that it’s easy to forget what the tablet market looked like before the iPad’s release. But that isn’t the case when it comes to smartphones. Although the iPhone has been very successful, Google was able to overtake Apple in smartphone marketshare back in 2010, and today Android dominates the global market. So why did Google fail to replicate their smartphone success with tablets? Well, that’s exactly what we’re going to find out.

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